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Marketing in the Morning

Bite-sized episodes each honing in on different marketing topics each week. Clear and concise tips, chats and examples - best consumed with your morning coffee!

Marketing In The Morning Ep 90
Prepping Your Website For Summer

Marketing In The Morning Ep 89
Spring Cleaning Your Digital Assets

Marketing In The Morning Ep 88
Writing Engaging Marketing Emails

Marketing In The Morning Ep 87
Key Marketing Industry Updates

Marketing In The Morning Ep 86
Preparing For Summer Campaigns

Marketing In The Morning Ep 85
Using The Right Imagery For Your Campaigns

Marketing In The Morning Ep 84
Nano And Micro Influencers

Marketing In The Morning Ep 83
Reviewing Seasonal Family Packages

Marketing In The Morning Ep 82
Building Your Email Database

Marketing In The Morning Ep 81
Ongoing Voucher Campaigns

Marketing In The Morning Ep 80
Tips For Your Book Direct Strategy

Marketing In The Morning Ep 79
Q1 Key Dates & Pinterest Ads

Marketing In The Morning Ep 78
Planning Organic Content For Q1

Marketing In The Morning Ep 77
Rounding Up 2021 And Looking Forward To 2022

Marketing In The Morning Ep 76
Google Posts For Hotels

Marketing In The Morning Ep 75
Tips For Starting A Blog

Marketing In The Morning Ep 74:
Prepping For January Sales

Marketing In The Morning Ep 73:
Prepping For Cookieless Data

Marketing In The Morning Ep 72:
Setting Up Seasonal Landing Pages

Marketing In The Morning Ep 71:
Selling Your Hotel's Gift Vouchers This Christmas Season

Marketing In The Morning Ep 70:
Prepping For Cyber Weekend

Marketing In The Morning Ep 69:
Bing Places For Business

Marketing In The Morning Ep 68:
The Importance Of Google Hotel Ads

Marketing In The Morning Ep 67:
Preparing For Winter Campaigns

Marketing In The Morning Ep 66:
Promoting Midweek Stays

Marketing In The Morning Ep 65:
Prepping For Autumn & Winter

Marketing In The Morning Ep 64:
Autumn Campaigns

Marketing In The Morning Ep 63:
The Importance Of Video Content

Marketing In The Morning Ep 62:
Apple IOS 14 Update

Marketing In The Morning Ep 61:
Autumn Recommendations

Marketing In The Morning Ep 60:
Reviewing Your Landing Pages In The Context Of SEO

Marketing In The Morning Ep 59:
An Update On Google Products

Marketing In The Morning Ep 58:
The Importance Of Customer Reviews

Marketing In The Morning Ep 57:
Google Ads Image Extensions

Marketing In The Morning Ep 56:
Marketing Landing Pages

Marketing In The Morning Ep 55:
A Refresher On Your Hotel's Reopening Checklist

Marketing In The Morning Ep 54:
How To Build Your Hotel's Social Media Presence

Marketing In The Morning Ep 53:
Making Your Hotel Stand Out By Identifying USPs

Marketing In The Morning Ep 52:
Reopening Your Hotel

Marketing In The Morning Ep 51:
Content Strategy Tips Ahead Of Your Hotel's Reopening

Marketing In The Morning Ep 50:
Guest Personas

Marketing In The Morning Ep 49:
Updates On Google Hotel Ads

Marketing In The Morning Ep 48:
Targeting The Domestic Family Market This Summer

Marketing In The Morning Ep 47:
Prospecting campaigns for hotels

Marketing In The Morning Ep 46:
Optimising Your Ads For Search Intent

Marketing In The Morning Ep 45:
Promoting Hotel Offers Creatively To The 'Over-55s' Market

Marketing In The Morning Ep 44:
Future-proofing Your Digital Assets

Marketing In The Morning Ep 43:
Anatomy Of A FB Ad & Your Mother's Day Marketing Strategy

Marketing In The Morning Ep 42:
Your Summer Staycation Marketing Campaign

Marketing In The Morning Ep 41:
The Anatomy Of Google Search Ads

Marketing In The Morning Ep 40:
Mobile Trends & Optimisation Tips

Marketing In The Morning Ep 39:
Improving Your Hotel's Local SEO

Marketing In The Morning Ep 38:
Digital Strategy Tips For Your Hotel's Wedding Venue!

Marketing In The Morning Ep 37:
Why You Should Keep Your Marketing Campaigns Active

Marketing In The Morning Ep 36:
Communicating With Your Customers During Lockdown

Marketing In The Morning Ep 35:
Marketing Trends In 2020 And 2021

Marketing In The Morning Ep 34:
Creating a Content Calendar For Your Hotel

Marketing In The Morning Ep 33:
Hotel Gift Vouchers Trends & 2021 Budgets

Marketing In The Morning Ep 32:
Winter Sales, Christmas Gift Vouchers, 2021 Planning

Marketing In The Morning Ep 31:
Preparations For Reopening Your Hotel

Marketing In The Morning Ep 30:
Cyber Weekend & SEO Updates

Marketing In The Morning Ep 29:
Promoting vouchers & marketing your takeaway business

Marketing In The Morning Ep 28:
2021 Budgets, Optimise for Mobile & Update Google My Business

Marketing In The Morning Ep 27:
Winter Recommendations & Importance Of Voucher Sales For Your Hotel

Marketing In The Morning Ep 26:
Content Strategy For Your Hotel & The Importance Of Customer Reviews

Marketing In The Morning Ep 25:
UX Design & Emotional Experiences With Your Hotel Customers

Marketing In The Morning Ep 24:
UX Design & Emotional Experiences With Your Hotel Customers

Marketing In The Morning Ep 23:
Helpful Marketing Tools For Your Hotel

Marketing In The Morning Ep 22:
Autumn & Winter Recommendations & Your 2021 Budget

Marketing In The Morning Ep 21:
Wrapping Up 'Fuel Your Funnel' & Supporting Loyalty/Advocacy

Marketing In The Morning Ep 20:
Fuel Your Funnel Stage 4 - Action

Marketing In The Morning Ep 19:
Fuel Your Funnel Stage 3 - Desire

Marketing In The Morning Ep 18:
Fuel Your Funnel Stage 2 - Interest

Marketing In The Morning Ep 17:
Fuel Your Funnel Stage 1 - Awareness

Marketing In The Morning Ep 16:
Optimising Your Hotel's Family Packages, Content Strategy & FB Ads

Marketing In The Morning Ep 15:
Gift Voucher Strategy Benefits, Website Updates & YouTube Bumper Ads

Marketing In The Morning Ep 14:
Google Ad Extensions & Facebook Lead Ads For Your Hotel

Marketing In The Morning Ep 13:
FAQ Page Benefits & YouTube Bumper Ads

Marketing In The Morning Ep 12:
A Message From The Team & Google Ads Credit (Covid-19 Relief Scheme)

Marketing In The Morning Ep 11:
Unique Selling Propositions & Google My Business

Marketing In The Morning Ep 10:
SEO & Metadata

Marketing In The Morning Ep 9:
Location Campaign On Google Ads & Remarketing On Google Display NW

Marketing In The Morning Ep 8:
The New Relaunch Date, Proximity Tourism and Sustainability Content

Marketing In The Morning Ep 7:
Interesting Search Terms, Content & A New Facebook Feature

Marketing In The Morning Ep 6:
Marketing Relaunch Plan & Brand Campaigns Basics

Marketing In The Morning Ep 5:
Brand Consistency & Ad Copy Strategy

Marketing In The Morning Ep 4:
Soft Sales Pitches & Wedding Content Strategies

Marketing In The Morning Ep 3:
Action Bars and Database Management

Marketing In The Morning Ep 2:
Book Direct Offers and Hotel Ads

Marketing In The Morning Ep 1:
How You Can Utilise Content & Social Media Channels During Covid-19

The Partner Series

Niall Lenihan, Business Development Manager, sits down with a different partner each week for an intriguing look into their own business, how they've been coping with Covid-19, how they can help hoteliers and how the future looks for them.

The Partner Series Ep 20:
Adrienne Hanna, CEO of Right Revenue

The Partner Series Ep 19:
Aidan O'Sullivan, General Manager of Kilkea Castle

The Partner Series Ep 18:
The Stay And Spend Scheme

The Partner Series Ep 17:
Pól Ó Conghaile from The Irish Independent & Independent.ie

The Partner Series Ep 16:
Benjamin Devisme From Quicktext

The Partner Series Ep 15:
Martin Sponholtz From AeroGuest

The Partner Series Ep 14:
David Byrne From D-Edge Hospitality Solutions

The Partner Series Ep 13:
Alan O'Riordan From apaleo

The Partner Series Ep 12:
Josef Lapka From Mews Systems

The Partner Series Ep 11:
Annika Ülem From Guestjoy

The Partner Series Ep 10:
Annika Ülem From Guestjoy

The Partner Series Ep 9:
Hanna Lak From HMMH Consulting

The Partner Series Ep 8:
Marvin Speh From Room Price Genie

The Partner Series Ep 7:
A Chat With Thierry Collard From OTA Insights

The Partner Series Ep 6:
A Chat With Erik Tengen From Oaky

The Partner Series Ep 5:
A Chat With Ciara Crossan Of Wedding Dates

The Partner Series Ep 4:
A Chat With Will Howes Of Revinate

The Partner Series Ep 3:
A Chat With Annemarie Gubanski Of Taktikon

The Partner Series Ep 2:
A Chat With George Titlow Of Hoteltime Solutions

The Partner Series Ep 1:
A Chat With Alexander Edstrom of Atomize

The Hotelier's Take

Deep dives into how hotels have been getting Covid-19. We hope that hearing different perspectives and potential solutions will help others in the industry decide on and form their own approach - it helps to know we are all in this together.

The Hotelier's Take Ep 5:
Mairead Delaney from The McGettigan Hotel Group

The Hotelier's Take Ep 4:
Mark Scott-Lennon From Fitzpatrick Castle Hotel

The Hotelier's Take Ep 3:
Conor Dillon From The Dylan Hotel

The Hotelier's Take Ep 2:
Mary Bernard From The Maryborough Hotel

The Hotelier's Take Ep 1:
Niall Huggard From The Lake Hotel

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