For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.
We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.
Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.
crafted products
That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.
The website is now user-friendly, straightforward and much quicker to navigate. Large bookings that were once time-intensive are now far easier to manage online.
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The website is now user-friendly, straightforward and much quicker to navigate. Large bookings that were once time-intensive are now far easier to manage online.
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They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.
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I think we easily save one to two minutes per reservation, especially with the payment links we use. If you multiply that across 70 rooms, 365 days a year, the time savings quickly add up. It’s comparable to the workload of a full-time employee.
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The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.
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They are real experts in their field. They really know our business, they understand it and they understand where we are coming from.
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Inside Edge
Access all of our latest updates, insightful industry news and highlights from events we host and attend.
Leading hotel technology and digital marketing providers Net Affinity and Smarthotel have begun activating advertising for independent hotels within ChatGPT, as the emerging advertising channel launches across the UK and Europe. The move sees Net Affinity and Smarthotel among the early hotel marketing providers helping independent properties establish a presence within ChatGPT, allowing its clients […]
Pet-friendly travel is no longer a niche consideration for hotels. For a growing number of guests, particularly in the UK, pets are part of the holiday decision-making process from the very beginning. According to research, 60% of British households now own at least one pet, representing approximately 17.2 million homes and over 36 million animals. […]
Hotel technology specialists Net Affinity and Smarthotel have been shortlisted at the Boutique Hotelier Awards 2026, recognising the commercial and operational impact of their connected technology solutions for hotels. The business has been named as finalists in the Best Tech Product – Under 100 Employees category. The nomination recognises the businesses’ connected approach to hotel […]
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